so what happened, an editor by the name of abag rosenthal, and --h sulzbergerger's support we are not talking about arthur ochs sulzberger. -- now talking about arthur ochs sulzberger. he said, let's make it four sections. that changed "the times" to an extent. it became much more of a magazine. "the times" that you read, monday sports, wednesday science, dining, thursday, home and style, friday, arts, saturday -- in new york, you get a special sports section, but the rest of the country does not. so what happens, "the times" did very well, in part, because of advertising. we are now in a period of the vietnam war. a lot of advertisers did not want to be on the same page as the vietcong, blood, gore. that is why we started with the normandy invasion. then it was kind to be on the same page because it was us against them. but here we have us against them and us against us. so these special sections that was a great advertising boom, they were short on content sometimes. in my book i used the term "the times" light. what happens, they would dummy down these sections. if you read the sec